How to Build a Brand of the Future

This podcast episode features an interview with Nick Saltarelli, co-founder of Midday Squares. The discussion revolves around their unique approach to building a CPG brand, focusing on vertical integration, manufacturing in-house, treating the brand as a media company, and the philosophy of 'doing hard things' in business. They also touch on the importance of authenticity, fighting for control in fundraising, and the benefits of being a 'big fish in a small pond'. A brief mention of a plumbing aggregator idea also occurs.