Building Big Businesses with Creators with Emily Herrera

This episode features an interview with Emily Herrera of Night Ventures, discussing the evolving creator economy and business models built around creators. Key topics include product studios, creator-backed CPG, audience fatigue, the "part-time creator" trend for professionals, and innovative creator compensation models. The conversation highlights the shift from traditional advertising to creator-led distribution and the growing need for specialized support for creators transitioning into entrepreneurship. Greg Isenberg also shares his "Isenberg Number" theory on community engagement.