Buying the X Games with Olympic Icon Apolo Ohno | Where It Happens

Greg Isenberg and Apolo Ohno discuss the idea of buying the X Games IP and reimaging it as a Web3-enabled property with athlete NFTs, fan governance via a DAO, and personality-driven content. They also touch on Apolo's idea for an NFT museum of Olympic moments and the broader topic of athlete transition post-career, emphasizing mental health and the need for better support systems.