A B2B service that brings the Web3 'learn-to-earn' model to traditional Web2 companies (like banks or credit card companies), allowing them to acquire and educate customers by rewarding them for learning about their products.
Opportunity5.1
Why now
Customer acquisition costs are rising. Companies need new ways to engage and educate users, and the crypto learn-to-earn model has proven engaging.
Market gap
No mainstream platform exists to easily launch 'learn-to-earn' campaigns for non-crypto companies.
Business fit
Type
B2B SaaS
Target
Banks, credit card companies, traditional Web2 enterprises
Revenue
B2B SaaS / Enterprise contracts
Founder
B2B SaaS founders, enterprise sales experts
Scores
Problem
8.0
Feasibility
7.0
Why now
7.0
Go-to-market
7.0
Confidence
8.0
Proof signals
RabbitHole successfully uses this model for Web3 protocols (Uniswap).
Traditional financial services struggle with user education for complex products.
Keyword demand
Keyword
Volume
Growth
customer education platform
70/mo
-56% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
From Community Manager to C-Suite | Jiho, Axie Infinity10:46
can you create kind of learn to earn services that then um you know you could plug into older world companies and figure out ways to foster new kind of uh ecosystems around your existing like old world web 2 company