Startup idea

Locket for X / Intimate Social Apps

An intimate social app that uses the home screen widget space to connect super fans with creators, athletes, or musicians, bypassing crowded inboxes and feeds.

Opportunity6.8

Why now

Inboxes and messaging apps are overly crowded; Apple's iOS widget system offers a highly valuable, underutilized billboard directly on the home screen.

Market gap

A direct, uncrowded channel for creators to reach super fans on their home screen without fighting algorithmic feeds or crowded DMs.

Business fit

Type: App
Target: Super fans, creators, athletes, musicians
Revenue: Not enriched
Founder: App developer with a strong understanding of widget mechanics and creator partnerships

Scores

Problem: 7.0
Feasibility: 6.0
Why now: 9.0
Go-to-market: 8.0
Confidence: 9.0

Proof signals

Locket successfully used iOS widgets to build an intimate experience for friends.
People check their phone home screens 80+ times a day.
Instagram Broadcasts feels too crowded in the inbox.

Keyword demand

Keyword	Volume	Growth
locket app	12,100/mo	-18% YoY
ios widgets	720/mo	-33% YoY

US English Google Ads volume from DataForSEO; growth uses returned monthly search history.

Source episode

Steal These 6 Startup Ideas For 2024 | Theo Tabah & Jordan Mix30:30

I think more intimate apps... what would lock it look like in other verticals so not just for your friends and family but for other people who need deeper connections with their fans

View episode ideas Watch source episode

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