An app that creates a dopamine hit for avoiding impulse purchases. It tracks the money saved by skipping purchases (like UberEats) and shows its potential future value if invested. Greg pivoted this to an 'Angel or Devil' AI text coach linked to Apple Pay.
Inflation is top of mind, and consumers are heavily stressed about the cost of living and making thoughtless, instant-dopamine transactions.
Financial apps track money spent, but there is no app that intercepts payments (Apple Pay) at the point of sale to prevent impulse buying and redirect that dopamine into saving.
| Keyword | Volume | Growth |
|---|---|---|
| no spend challenge | 1,900/mo | -19% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
an app that basically tracks the money you don't spend by being more thoughtful... create a dopamine hit from not spending money