Building custom, hyper-specific 'personal software' for companies in traditional or boring verticals (like healthcare or fintech). AI coding tools drastically lower the cost of development, making bespoke internal software accessible to small businesses.
The marginal cost of writing software has reached zero; AI allows developers to quickly build highly customized software that would have previously been too expensive.
Traditional 'boring' businesses have highly specific workflows that off-the-shelf SaaS doesn't fix perfectly, but previously couldn't afford custom development.
| Keyword | Volume | Growth |
|---|---|---|
| personal software | 260/mo | -19% YoY |
| vertical saas | 720/mo | -18% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
one of the simplest businesses to start is go and just use cursor and build personal software for some vertical. You know, is it healthcare companies? Is it fintech companies? Is it, you know, boring businesses?