A casual gaming studio or platform that replaces the 'extractive' model of mobile games (ads/microtransactions) with on-chain equivalents where players earn real value and own their in-game assets.
Opportunity6.3
Why now
Gamers are increasingly aware of their time being 'harvested' for ads; the infrastructure for on-chain assets is becoming invisible.
Market gap
Current casual games give no value back to players; current P2E games are often not 'fun'.
Business fit
Type
App / Game Studio
Target
Casual mobile gamers who currently play games like Candy Crush.
Revenue
Enterprise / Platform-scale
Founder
Game designers who understand casual loops and 'fun' combined with Web3 developers.
Scores
Problem
8.0
Feasibility
7.0
Why now
9.0
Go-to-market
8.0
Confidence
10.0
Proof signals
Success of early P2E games despite poor UX.
Alexis Ohanian's prediction that 90% of people will only play value-returning games in 5 years.
Keyword demand
Keyword
Volume
Growth
Play to Earn
590/mo
-45% YoY
Web3 Games
720/mo
-70% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Alexis Ohanian's 5-Year Predictions | Where It Happens Podcast1:35
in five years no one 90 of people will not play a game unless they are being properly valued for that time... you will be playing some on chain equivalent game that will be just as fun but you'll actually earn value in