A paid newsletter, YouTube channel, or similar content platform dedicated to teaching essential adulting skills like home maintenance (e.g., changing AC filters, cleaning gutters) to younger generations who lack this knowledge.
Opportunity6.3
Why now
A new generation of young homeowners, rising interest rates making homeownership more accessible, and a perceived lack of practical life skills taught in traditional education or by parents for this generation.
Market gap
No centralized, curated, and trusted source for 'adulting' knowledge, especially regarding home management.
Business fit
Type
Info product / Content platform
Target
Young, first-time homeowners (24-30 year olds), or anyone feeling unprepared for adult responsibilities.
Personal anecdote from Greg about not knowing how to change AC filters or clean gutters.
People Google/YouTube basic home maintenance tasks, indicating a knowledge gap.
Keyword demand
Keyword
Volume
Growth
adulting skills
260/mo
-33% YoY
home maintenance tips
260/mo
-47% YoY
first time homeowner guide
390/mo
-19% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Reinventing Home Ownership and Concierge Businesses With Sam Parr | Where It Happens6:36
someone needs to do like some sort of paid newsletter youtube something that just like teaches you how to be an adult because i have no clue how to be an adult and we don't learn anymore