A mobile application where users interact with full-screen advertisements by scratching them off like a lottery ticket. The core idea is to make the ad itself the product, offering a mystery and a chance to win a prize (like a coupon or special offer) from the advertiser. It includes a unique mechanic of blowing into the phone's microphone to clear 'dust' after scratching.
The proliferation of smartphones with advanced sensors (touch, microphone) allows for novel interactive experiences. Desire for simple, ephemeral, and engaging daily routines amidst overwhelming on-demand content.
Lack of a mobile application that fundamentally redefines the ad viewing experience into an engaging, gamified, and ephemeral interaction.
| Keyword | Volume | Growth |
|---|---|---|
| scratch off app | 320/mo | -18% YoY |
| gamified advertising | 140/mo | -48% YoY |
| daily reward app | 140/mo | +89% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
here's the idea so I think it could make a ton of money and literally there'd be almost nothing to do to make this thing happen except getting the word out and I think the word would spread so rapidly