An analytics tool or platform designed to track and optimize AI agent behavior on websites. It answers which agents visited, what they asked, where they failed, and helps optimize the 'agent conversion rate'.
The transition to the agent web where AI agents are becoming the primary users, evaluators, and buyers on the internet.
Current analytics platforms (like GA) focus on human behavior (clicks, scroll depth) rather than agent behavior (tool invocations, API errors, structured data parsing).
| Keyword | Volume | Growth |
|---|---|---|
| agent analytics | not enriched | not enriched |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Which agents visited? What did they ask? Where did they fail? What did they bounce? ... what does agent analytics look like? How do you optimize the conversion rate for agents?