Google Analytics has become hard to use, requires code changes, and pushes users toward paid agencies. An easier, cheaper analytics tool aimed at small businesses could displace it. Noah names it as software he thinks will 'get its ass kicked.'
GA4's complexity and code-change burden have alienated users, and AI lowers the cost of building simpler analytics tooling.
Bloated, hard-to-use incumbent with frustrated users; gap for a simple, affordable analytics tool.
| Keyword | Volume | Growth |
|---|---|---|
| google analytics alternative | 880/mo | -63% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
one of the easy ones I think is going to easily get its ass kicked is Google analytics ... you have to change code and then you have to pay a bunch of money to these agency people