A service that provides offshore marketing talent to companies, functioning as staff augmentation rather than a traditional agency. It helps companies retain their in-house marketing talent by taking on 'crappy work' that senior marketers don't want to do, thereby improving job satisfaction and reducing churn for the client's team.
Post-COVID remote work trend, companies looking for cost-cutting, high demand for growth marketing talent vs. supply, and the need to retain existing marketing talent by offloading mundane tasks.
Addressing the pain point of retaining valuable in-house marketing talent by providing support for less desirable tasks, positioning itself as staff augmentation rather than a full-service agency.
| Keyword | Volume | Growth |
|---|---|---|
| Staff Augmentation | 2,400/mo | -77% YoY |
| Offshore Marketing Talent | 10/mo | new demand YoY |
| Marketing Talent Retention | no data | no data |
| Remote Work | 40,500/mo | -33% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
a lot of people talk about growth assistant which is hit by millionaire