An information product (guide/course) sold via a social media channel (e.g., TikTok) that helps high school students get into prestigious universities like Duke. Leveraging an 'unfair advantage' of having successfully navigated the admission process.
Opportunity7.0
Why now
High competition for college admissions, constant demand for guidance, the rise of TikTok as a distribution channel for educational content, and low barrier to entry for content creation.
Market gap
Accessible, peer-led, and social-media-native guidance for college admissions, leveraging direct, recent experience rather than traditional, often expensive, consultancy.
Business fit
Type
Info Product / Social Media Channel
Target
High school students aspiring to attend top universities, parents of such students.
Revenue
$50-$100 per guide, potentially $1000s/month
Founder
College students or recent graduates from prestigious universities with strong social media skills (especially TikTok) and the ability to articulate admission strategies.
Scores
Problem
7.0
Feasibility
8.0
Why now
7.0
Go-to-market
8.0
Confidence
8.0
Proof signals
Based on an actual suggestion by Jesse Pujji to an intern who manages TikTok for Duke basketball.
Leverages the intern's direct experience and knowledge of 'how to get into Duke' as an unfair advantage.
Suggests a low price point ($50-$100 guide) and potential volume (1000 people/month).
Emphasizes learning through the process and building other unfair advantages.
Keyword demand
Keyword
Volume
Growth
College Admissions
no data
no data
Duke Admissions
4,400/mo
-33% YoY
TikTok Education
110/mo
+27% YoY
Info Product
320/mo
+49% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Jesse and I was like well what do you know really well and I was like you know how to get into Duke you should start a social you know Tick Tock channel for how to get into Duke and sell people a 50 or 100 guide you know that it and I was like maybe you sell it to a thousand people a month or something like that