Develop and launch educational products, communities, or challenges focused on helping absolute beginners 'start' a specific skill, activity, or venture (e.g., 'Start Web3,' 'Start a Community'). This model leverages the high demand from those who haven't yet begun and provides a clear, actionable path for initial engagement and learning, mirroring the success of 'Ship 30 for 30'.
Opportunity6.3
Why now
The internet provides vast opportunities for learning, but also information overload. Beginners need clear, structured pathways and encouragement to overcome initial inertia. The success of 'Ship 30 for 30' proves this model works.
Market gap
Many educational offerings focus on intermediate or advanced skills, leaving a significant gap for dedicated, beginner-focused programs that specifically address the 'start' phase in various niches.
Business fit
Type
Education, community, challenges
Target
Beginners and aspiring individuals in any field who are overwhelmed or don't know how to start, seeking structured guidance and community support.
Revenue
Multi-million dollar potential (based on Ship 30 for 30 success)
Founder
An expert in any niche with strong communication skills and a passion for simplifying complex topics for beginners. Must be able to build a habit-forming product or community.
Scores
Problem
9.0
Feasibility
8.0
Why now
8.0
Go-to-market
8.0
Confidence
10.0
Proof signals
The success of 'Ship 30 for 30' (start writing online) which is 'making millions of dollars'.
The realization that the 'total addressable Market is everyone who has not started' an activity, making the 'start' phase the 'biggest funnel where you create the most demand'.
The insight that 'most potential customers will be in getting started' in 'whatever Niche it is'.
The 'Golden Rule' that 'whenever someone thinks something is too specific that's usually the signal that that's where the gold mine is'.
Keyword demand
Keyword
Volume
Growth
start writing
320/mo
+50% YoY
beginner education
10/mo
-80% YoY
niche building
70/mo
+40% YoY
online challenges
210/mo
-33% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Why a Gamer Mindset Can Change Your Life and Business with Nicolas Cole and Dickie Bush43:08
the earth-shattering moment of what you said was you're not focused on writing you're focused on the sub niche of start writing which Yes sounds so small... but you guys are making millions of dollars on the start writing piece... it's not just the topic it's where in the journey are you and what's the biggest funnel where do you create the most demand it's all the people who haven't started yet beginning... take any Niche any category anything web3 get more specific Start web3 Community get more specifics start a community... the total addressable Market is everyone who has not started writing