A podcast and broader media brand built around the concept of 'whiskey rambling threads,' featuring informal, unfiltered discussions on topical subjects, potentially with guests, after consuming a moderate amount of whiskey.
Opportunity4.6
Why now
Successful 'whiskey rambling threads' showing audience interest; 'i i kind of decided that everything had become too performative as i had like scaled on twitter and so i was just like kind of [ __ ] it and i'm just gonna write off the cuff on random stuff and like hot takes and things'.
Market gap
A podcast that explicitly embraces the authentic, slightly-inebriated, 'off-the-cuff' discussion format, directly spun off a successful social media content series.
Medium (Sponsorships, merchandise, premium content)
Founder
Greg Isenberg (the speaker who created the threads)
Scores
Problem
4.0
Feasibility
7.0
Why now
6.0
Go-to-market
5.0
Confidence
8.0
Proof signals
I've been doing these like whiskey rambling threads on sundays i i um i kind of decided that everything had become too performative... and wrote this thread and people seem to like it like a lot of cool people followed me it got shared by like this famous cricket player... a bunch of people sent me whiskey
that tweet at the very end of the thread had five retweets and 329 likes it did uh pulling up the numbers seventy seven thousand two hundred fifty three impressions
two whiskey's deep has like a pretty good ring to it too like you should register that it could be a podcast register register that domain if you haven't already two whiskey's deep dot e yeah i feel like i actually should i hadn't thought about it until just now
Keyword demand
Keyword
Volume
Growth
Whiskey podcast
70/mo
-29% YoY
Unfiltered discussions
no data
no data
Creator economy podcast
30/mo
-25% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Will Meta Bounce Back? (with Nikita Bier) | Where It Happens | Bonus Episode1:16
i'm drinking kentucky owl rye ten year rye this was actually um you know i've been doing these like whiskey rambling threads on sundays... people seem to like it like a lot of cool people followed me