A new category of apps and Chrome extensions designed to help users reduce their phone addiction by making it easier to limit usage, leveraging a cultural shift where excessive phone use is becoming low status.
There's a 'cultural Zeitgeist' where people are realizing they should be on their phones less, and excessive public phone use is becoming 'low status,' creating a strong market for solutions.
Tools specifically designed to help people *stop* using their phones, riding the wave of cultural shift towards lower status phone use, beyond just blocking or time limits.
| Keyword | Volume | Growth |
|---|---|---|
| phone addiction | 8,100/mo | 0% YoY |
| digital wellness | 1,000/mo | 0% YoY |
| focus apps | 5,400/mo | +21% YoY |
| Chrome extensions | 201,000/mo | +22% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
I think there's going to be a whole new economy for different apps different Chrome extensions to get us to stop using our phones