A productized service that offers cost segregation studies for real estate investors. The key innovation is providing these studies remotely, making them more affordable and delivered with a faster turnaround than traditional firms that require on-site visits, significantly optimizing tax depreciation for property owners.
Opportunity7.8
Why now
The high cost and inefficiency of traditional cost segregation studies, coupled with the increasing need for tax optimization in real estate, creates a strong demand for a streamlined, remote, and affordable solution.
Market gap
An efficient, affordable, and remote-first cost segregation service that caters to the specific needs of modern real estate investors.
Business fit
Type
Productized Service
Target
Commercial real estate investors and property owners purchasing properties over $500k.
Revenue
High, demonstrated by Recost achieving $150k/month within a short period.
Founder
Tax professionals (CPAs) or engineers with a deep understanding of real estate depreciation, strong content creation skills, and ability to streamline a complex service remotely.
Scores
Problem
9.0
Feasibility
7.0
Why now
9.0
Go-to-market
9.0
Confidence
10.0
Proof signals
Recost, co-founded by Mitchell Baldridge, grew to 20 employees and $150k/month by offering remote, affordable, and fast cost segregation.
Existing services were slow and required physical visits, creating a clear market inefficiency.
Anyone buying property over $500k needs a cost segregation study.
Keyword demand
Keyword
Volume
Growth
cost segregation
6,600/mo
+22% YoY
real estate tax
6,600/mo
-18% YoY
depreciation
40,500/mo
-18% YoY
tax savings
590/mo
-18% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
How Nick Huber Built His Wealth: From Sweaty Startup to Real Estate Investor42:56
our firm simply does remote visits and we do it at a really affordable price and we turn them around really quick and we're 20 employees deep now and you're in 150 Grand a month of cost effect it's crazy