Developing scalable software products derived from the unique insights and recurring needs identified while operating a creator-focused agency. This transforms non-scalable services into productized, recurring revenue streams, much like Hootsuite emerged from the Invoke agency to address tweet scheduling needs.
Opportunity5.5
Why now
The creator economy is maturing, leading to increasing, standardized needs among creators that agencies are uniquely positioned to identify. Advances in AI are also making software development faster and more accessible, lowering the barrier to productization.
Market gap
Specific, scalable software solutions that directly address the pain points and repetitive tasks faced by creators and agencies, developed by those with 'in-the-trenches' operational experience rather than generic tech companies.
Business fit
Type
SaaS (Software as a Service), B2B
Target
Individual creators, marketing agencies serving creators, social media managers.
Revenue
Multi-million dollar valuation (referencing Hootsuite), recurring subscription revenue (e.g., $50/month per user/agency).
Founder
Agency founders or operators with deep domain expertise in the creator economy, a strong understanding of product development, and the ability to attract engineering talent.
Scores
Problem
8.0
Feasibility
7.0
Why now
9.0
Go-to-market
7.0
Confidence
10.0
Proof signals
Businesses get more interesting when they turn into some sort of software product.
Hootsuite, a multi-billion dollar platform, originated from an agency (Invoke) that built it for clients and then spun it out.
Agencies gain unique insights into client needs that can be productized.
AI will speed up software creation, offering many opportunities for 'mailbox money' projects.
Keyword demand
Keyword
Volume
Growth
creator software
210/mo
-56% YoY
agency productization
no data
no data
Hootsuite model
no data
no data
SaaS for creators
no data
no data
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
I Met The Most Obsessed Man On The Internet0:23:17
where these businesses get way more interesting is when they turn into some sort of software product [0:23:17]