A comprehensive media and product company focused on addressing digital addiction, building on the concept of 'Brick' (a physical device to block phone app access). It would involve extensive content creation (YouTube, books, courses), community building, and potentially corporate training, mirroring the success of 'Zero' for fasting.
Opportunity8.2
Why now
Growing societal problem of phone addiction with a lack of awareness and comprehensive solutions. Proven success of 'Zero' apps for other addiction types. Direct-response marketing strategies are highly effective for info products in this space.
Market gap
A lack of a comprehensive brand/media company that combines education, community, and practical tools to holistically address digital addiction, rather than just offering a utility.
Business fit
Type
Media Company / Info Products / SaaS / Physical Product
Target
Individuals struggling with phone addiction, parents concerned about screen time, entrepreneurs seeking focus, corporations looking for digital wellness training for employees.
Revenue
Up to $10 million (guest's personal ambition for info products/corporate training).
Founder
Someone skilled in content marketing, direct response marketing, community building, and information product creation.
Scores
Problem
10.0
Feasibility
8.0
Why now
10.0
Go-to-market
9.0
Confidence
10.0
Proof signals
Guest's personal experience with 'Brick' as an effective tool for reducing phone use.
The success of the 'Zero' fasting app and 'Zero Alcohol' in combining education, tracking, and community.
The guest's own successful playbook for building a $10M info product business using SEO-focused content and direct response marketing.
Keyword demand
Keyword
Volume
Growth
Digital addiction
590/mo
-18% YoY
Phone addiction
8,100/mo
0% YoY
Screen time
49,500/mo
+22% YoY
Focus tools
210/mo
-19% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
This legend gave away 3 crazy cash-flowing business ideas33:46
brick is basically a physical product which you can use to lock certain apps on your phone