An information product (ebook) providing study materials for the LEED professional certification exam, developed after identifying a clear need and demand from an online audience visiting a related free content website.
Opportunity7.9
Why now
Pat Flynn was laid off during a recession, creating a personal need for income, while simultaneously observing significant organic demand for his specific study materials from his website visitors.
Market gap
A perceived inadequacy or lack of accessible/effective study materials for the LEED exam, which Pat Flynn's personalized content could address.
Business fit
Type
Information Product
Target
Architects and individuals preparing for the LEED certification exam.
Revenue
Over $200,000 in sales by end of 2009, with an initial $7,950 in the first month.
Founder
Pat Flynn, an architect who had successfully passed the LEED exam and possessed the specialized knowledge.
Scores
Problem
9.0
Feasibility
8.0
Why now
7.0
Go-to-market
9.0
Confidence
10.0
Proof signals
Thousands of people visiting his website for LEED exam help.
People explicitly stating 'I want to pay for this content'.
Sold 300 copies of the ebook in the first month (October 2008).
Earned $7,950 in the first month.
Over $100,000 in sales within 6 months.
Over $200,000 in sales by the end of 2009.
Keyword demand
Keyword
Volume
Growth
LEED exam
3,600/mo
-18% YoY
architecture certification
480/mo
-34% YoY
study guide
14,800/mo
+83% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
How Pat Flynn Went From JOBLESS To MILLIONAIRE1:47
so a few months ago Pat had created this website to help him and others pass the lead exam it's this professional certification in the architecture industry