A business model suggestion for The Skim (and similar media companies) to pivot from an ad-based revenue model to building and partnering with products, taking equity in those products. The idea is to leverage The Skim's valuable audience for distribution and acquisition of new products, particularly for women, generating 'Venture size returns' through product ownership rather than advertising.
The diminishing returns and challenges of traditional ad-based media models, coupled with the value of established audiences as distribution channels for new products.
Lack of media companies successfully pivoting to a product-ownership model, leveraging their audience for venture-scale returns beyond traditional advertising or subscriptions.
| Keyword | Volume | Growth |
|---|---|---|
| media venture studio | no data | no data |
| audience monetization | 20/mo | +50% YoY |
| product for women | 390/mo | +321% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
if I'm the skim what I'm doing now is like I'm actually building like I I I removed the I stopped selling advertising basically and I just go I'm gonna go build products and partner with products yep then we're gonna own equity in these products yep and then that's like basically the play is where we're gonna see Venture size returns is going to be in these next Generation products for women (26:01)