A new generation of social media platforms intentionally designed to connect people and foster well-being, actively avoiding the addictive algorithms and features of current platforms that can lead to isolation and mental health issues.
Widespread public fatigue and concern over the mental health impact of existing social media, growing demand for 'anti-products' that prioritize user well-being over engagement metrics.
The vast majority of current social media platforms prioritize engagement and addiction, leaving a significant gap for platforms that genuinely focus on fostering connection and protecting user mental well-being.
| Keyword | Volume | Growth |
|---|---|---|
| Ethical social media | 320/mo | -46% YoY |
| Digital well-being | 9,900/mo | -18% YoY |
| Non-addictive apps | no data | no data |
| Mindful tech | 70/mo | -36% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
if you look at the basic social medias that products that just can you know capture attention make you you know really sort of of like addicted isolated lonely like we know how to build things like that but can we build things that can provide a great service but simultaneously don't hurt your mind in the process right aren't making you a worse version of yourself or aren't making it um you know we want to be able to treat your mind as beautiful place that we care for not one that we're trying to damage