Live Activities / Lock Screen Widget-First Social Apps
Create new social applications that primarily utilize iOS Live Activities (dynamic updates on the lock screen) or lock screen widgets for social interaction and sharing, leveraging these under-explored 'new channels' in the Apple ecosystem to achieve viral growth, similar to Locket's success with home screen widgets.
Opportunity6.6
Why now
Apple consistently introduces new UI 'real estate' (e.g., Live Activities, lock screen widgets) that, when cleverly exploited by first-movers, can lead to massive viral adoption. This is presented as an immediate 'wild west' opportunity.
Market gap
Underutilized new iOS features (Live Activities, lock screen widgets) for innovative social applications.
Business fit
Type
App
Target
Young, social-media savvy users, potentially mirroring the 'relationship talk' or 'best friend' TikTok demographic.
Revenue
Unknown, likely freemium or subscription for premium features, or potentially ad-supported depending on usage model.
Founder
Developers with strong iOS expertise and an understanding of social dynamics and viral loops.
Scores
Problem
7.0
Feasibility
7.0
Why now
9.0
Go-to-market
8.0
Confidence
9.0
Proof signals
Locket's success as 'the first mainstream use cases of a widget'.
Hunter: 'I really think live activities is a cool thing that very few people are playing with compared to what they should be'.
Hunter: 'lock screen widgets have not been fully played out'.
Greg's prediction: 'my prediction over the next six to 12 months, live activities and iPhone lock screen widgets, like we're going to see one or two really big uh bangers basically'.
Keyword demand
Keyword
Volume
Growth
Live Activities app
170/mo
-33% YoY
Lock screen widget app
170/mo
+27% YoY
Social app
2,900/mo
-17% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
His 250M+ App Download Blueprint (Full Strategy)11:39
what is the equivalent of okay the widget store just opened in 2025 like you know from an Apple perspective you know does this exist like where where where is the wild west in terms of uh you know new opportunities within the app Apple ecosystem