A business that structures and sells qualitative data (insights from interviews, reporting) gathered by niche business media companies to a small, highly valuable audience (e.g., investors, specialized professionals) at a premium. This moves beyond traditional ad-based monetization to leverage proprietary data assets.
Increasing demand for specialized data, ease of data structuring with AI/LLMs, and media companies recognizing the value of their proprietary insights beyond advertising.
Traditional media focuses on broad appeal (ad revenue) and does not effectively extract, package, or price deep qualitative insights for high-value niche buyers.
| Keyword | Volume | Growth |
|---|---|---|
| Media monetization | 90/mo | -64% YoY |
| B2B data | 480/mo | -28% YoY |
| Qualitative data | 22,200/mo | -18% YoY |
| Expert network | 880/mo | -12% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
most people who create media don't think who is the most valuable customer I should sell this to and what is the actual job to be done here or value prop that I I could sell them that I could thus charge a lot more perhaps so that's a way in which we think media is under monetized