A service that structures, compiles, and organizes qualitative data from reference checks, which are currently performed frequently but often not recorded or utilized efficiently. It would operate on a 'give to get' model, incentivizing users to contribute data to access a valuable, structured database of reference insights.
The general trend towards structuring and monetizing 'data exhaust' from common business activities. Increased demand for data-driven hiring decisions.
Lack of a centralized, structured, and incentivized platform for compiling and accessing qualitative reference check data, leading to valuable information being lost or recreated repeatedly.
| Keyword | Volume | Growth |
|---|---|---|
| HR tech | 2,400/mo | -45% YoY |
| Recruiting | 74,000/mo | -18% YoY |
| Reference checks | 1,900/mo | -21% YoY |
| Data platform | 1,600/mo | -33% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
one business I want to build is reference checks as a service right we do all these reference checks and yet no one ever compiles them or organizes them