Establish expert network platforms that are hyper-focused on specific industries (e.g., marketing, healthcare, automotive, AI, content, real estate). These networks connect specialized experts within a niche to clients in that same vertical who require deep, targeted insights, offering a distinct advantage over generalist expert networks.
Opportunity6.4
Why now
The market is ripe for 'verticalization,' mirroring the trend seen in SaaS. Specialized offerings create natural differentiation against broad generalist platforms, allowing for deeper expertise and tailored services.
Market gap
A lack of highly specialized, vertically focused expert networks that can provide more relevant and in-depth expertise compared to existing generalist platforms.
Business fit
Type
B2B Service/Marketplace
Target
Professionals, consultants, investors, and private equity firms operating within specific industry verticals.
Revenue
Nine figure ebitda (referencing general expert networks, implying potential for verticalized)
Founder
An individual with deep domain knowledge in a chosen vertical, strong networking capabilities, and direct sales experience within that industry.
Scores
Problem
9.0
Feasibility
7.0
Why now
8.0
Go-to-market
8.0
Confidence
10.0
Proof signals
The success of general expert networks like GLG and AlphaSights (multi-nine-figure EBITDAs).
Jesse's own 'Ox Insights' business, which verticalized marketing consulting for private equity.
The need expressed by Greg to consult 'the number one person on YouTube titles and thumbnails.'
The 'vertical SaaS thesis' with examples like CRM for real estate.
Keyword demand
Keyword
Volume
Growth
Expert network
880/mo
-12% YoY
Vertical SaaS
720/mo
-18% YoY
Industry intelligence
170/mo
-35% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.