Nest Labs (Community of Practice for Mindfulness/Productivity)
A community focused on mindfulness, neuroscience, and productivity, emphasizing a science and strategy-based approach rather than superficial 'manifesting'. It thrives as a 'community of practice' where members self-organize events and actively engage in learning and applying skills together, fostering deep stickiness and active participation.
Opportunity6.6
Why now
Growing interest in science-based personal development, desire for active learning over passive content consumption, craving for authentic communities that go beyond superficial interactions.
Market gap
Lack of communities that combine scientific rigor with practical application in mindfulness and productivity; a need for 'communities of practice' over content consumption groups.
Business fit
Type
Online Community / Community of Practice
Target
Individuals interested in science-backed mindfulness, neuroscience, and productivity strategies, who desire active engagement and peer learning.
Revenue
Unknown (implied membership fees).
Founder
Experts in neuroscience/mindfulness, community designers, educators, practitioners.
Scores
Problem
8.0
Feasibility
7.0
Why now
8.0
Go-to-market
7.0
Confidence
10.0
Proof signals
Self-organizing events by members (endless events on calendar).
High stickiness due to active practice ('incredibly sticky').
Positive personal experience from April MacLean.
Keyword demand
Keyword
Volume
Growth
Community of practice
2,900/mo
-19% YoY
Mindfulness community
90/mo
-79% YoY
Neuroscience productivity
no data
no data
Steph Smith community
no data
no data
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
3 Community-Based Products Doing It Right with April MacLean47:15
I would give a shout out to uh Nest Labs which was going to be on the list... Steph Smith actually put me on to that one