Archive is building a Web3 platform to fundamentally reverse the traditional museum system. It empowers a global community to collectively curate, acquire, and display art and cultural artifacts. The goal is to democratize access to culture, ensure transparency of provenance using blockchain, and offer engaging, interactive experiences, transcending the geographical and often exclusive constraints of conventional museums.
Post-pandemic desire for in-person experiences ('people are tired of being in front of their screens all the time,' 'irl type products,' 'energy around in person is pretty unparalleled right now'). Web3 technology enables community ownership and transparency. The 'first decade of crypto has been largely tied to back end tech...people want in-person experiences, access, physical objects, things that they can touch, feel, do.'
Traditional museums are often 'determined by exclusion and not inclusion.' They are limited by 'confines of the physical walls' and 'geographic bars.' Historical issues include 'antiquities from other countries and places have been pulled into... institutions not where they're from' due to 'spoils of war or the spoils of imperialism.' The 'art world broadly is unbelievably obtuse and opaque,' with many items 'hidden from the world' in private collections.
| Keyword | Volume | Growth |
|---|---|---|
| Web3 | 14,800/mo | -55% YoY |
| Art | 450,000/mo | 0% YoY |
| Museum | 1,220,000/mo | +23% YoY |
| DAO | 27,100/mo | -18% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
yeah so i think i think the idea is that we're simply reversing the museum system right and and what does it look like if instead of going to a thing and experience what people are presenting to you you're participating in the experience of what gets presented to the world