A hybrid business model combining proprietary software with a 'done-for-you' agency service. The agency uses its specialized software to provide expert implementation and management for clients, ensuring optimal results that users might not achieve on their own.
Many powerful SaaS tools are underutilized because users lack the expertise or time to set them up and run them optimally. This model bridges the gap, providing immediate value and ensuring software success, while also generating cash flow for software development.
A significant gap exists between the potential of complex SaaS tools and the ability of average users to fully leverage them. The 'done-for-you' agency model fills this by providing expert implementation and ensuring success.
| Keyword | Volume | Growth |
|---|---|---|
| SaaS implementation services | 70/mo | -40% YoY |
| email personalization agency | no data | no data |
| done for you marketing software | no data | no data |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Brendan dun is a Creator who's very very good at email personalization and segmentation and he has this product called WR message which I'm an investor in he would get customers for the software they wouldn't be successful and they'd cancel their account which was not the fault of the software right it just turns out people didn't want to do the work to set it up and so finally he had people saying like we will pay you to do all this for us he's like no we run a software company not an agency and eventually like in the last six months he switched and said like okay I started an agency it's called slice and dice and it's all about segmentation personalization and we will do all of it for you right and we will use our software to do it because we have the best software platform for this and so now he's running these launches and building amazing funnels for all these top creators he's applying these principles they're paying a bunch of money up front and then they end up paying you know $250 to $500 a month long-term for the software so he's basically ensuring that every customer is like the perfect user of the software which no amount of like onboarding and help tutorials will ever turn someone into perfect user but when you're like all right fine I'll like pay me and I will just set it all up for you turns out that works pretty well he's getting the cash flow that he can use to build out all the features that he wants and he's getting all these Flagship you know customers that are saying like I'm getting these insane results like I here's how my funnel was converting before and then brenon and his team rebuilt it and now it's getting more results and so it's a great case study and so I think the blend between software and agencies is really really interesting if done well