A strategic framework for identifying viable startup opportunities by finding niches where people cannot easily find answers to specific, unmet questions, and then building a community and digital product to address that information gap.
Opportunity7.0
Why now
The decreasing cost of digital product creation and community building, the rise of the 'creator economy,' and a persistent demand for niche, specialized knowledge not broadly available.
Market gap
A simple, actionable, and community-centric framework specifically for identifying and capitalizing on unmet information needs in niche markets.
Business fit
Type
Framework, Info Product, Agency
Target
Aspiring founders, content creators, individuals seeking to build niche businesses.
Revenue
Varies by niche (5-7+ figures)
Founder
Inquisitive, strong problem-solver, community-minded, adaptable, and willing to learn.
Scores
Problem
10.0
Feasibility
9.0
Why now
9.0
Go-to-market
8.0
Confidence
10.0
Proof signals
Bigger Pockets' founding story (solving real estate problems).
Josh's brother's electrical fertilizer project (hyper-niche information gap).
Greg Isenberg's AI productivity community (emergent information gap).
Ease and affordability of digital product creation and global talent access.
Keyword demand
Keyword
Volume
Growth
niche business ideas
390/mo
+23% YoY
community building framework
10/mo
0% YoY
digital product strategy
90/mo
-76% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
From Zero to 2M+: How Josh Dorkin Built the Bigger Pockets Community37:05
you said something in the beginning of this pod that I really connected with which is you said you basically were like if there if if you don't have a book for for that there's an opportunity