A service that helps independent musicians grow their streaming numbers and social media presence with the ultimate goal of attracting record labels. It involves investing in social media growth strategies, taking a percentage of the artist's back catalog revenue, and facilitating label deals, leading to potential buyouts for the invested percentage.
Opportunity6.5
Why now
Digital streaming economics make music growth data-driven and comparable to internet businesses; social media growth tactics are highly effective for audience building; record labels are actively seeking artists who have proven audience engagement metrics.
Market gap
Millions of talented musicians lack the business and marketing knowledge to grow their audience and attract label attention. Traditional artist development (A&R) often lacks data-driven, economically viable approaches.
Business fit
Type
Service business
Target
Independent musicians with good music who struggle with growth and lack connections to record labels.
Revenue
Mini exit opportunities by selling back catalog percentage; venture portfolio approach
Founder
Music industry knowledge, digital marketing expertise, capital for ad spend, talent scouting.
Scores
Problem
9.0
Feasibility
7.0
Why now
9.0
Go-to-market
7.0
Confidence
9.0
Proof signals
Success story of Colby Aku, who grew to 300k monthly listeners and signed with Sony Nashville.
Proven ROI: 'put a dollar and $3 would come out' from ad spend.
Fan loyalty: 'once you get a fan in music they don't churn, they come back to that back catalog over and over until the day that they die.'
Labels approach artists at ~300,000 monthly listeners on Spotify.
Music's intrinsic long-term value, similar to 'real estate,' with a catalog living on indefinitely.
Keyword demand
Keyword
Volume
Growth
music stream growth
no data
no data
artist development
390/mo
-34% YoY
music marketing
1,300/mo
-46% YoY
independent artist
1,300/mo
-19% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)57:51
go and you find these artists that I mean and there's millions of these musicians right like they make great music but they have no idea how to grow themselves and you go and you buy a percentage of their back catalog So 20% as an example