A Shopify app that enables e-commerce stores to implement a 'build your own bundle' sales experience, offering tiered discounts based on order value or quantity, similar to the Four Sigmatic Black Friday campaign.
Opportunity7.7
Why now
The Black Friday period represents a massive, recurring sales opportunity that many businesses underutilize with generic discount strategies. There's a high demand for more sophisticated, engaging, and high-converting sales mechanics.
Market gap
A lack of existing Shopify apps offering this specific, highly engaging 'build your own bundle' functionality with intuitive tiered discounts.
Business fit
Type
SaaS (Shopify App)
Target
E-commerce merchants using Shopify, especially those selling products suitable for bundling
Revenue
Millions (via SaaS subscription, for merchants who generate millions in Black Friday sales)
Four Sigmatic's successful implementation of such a system
Greg's strong endorsement: 'this is [ __ ] genius in my opinion and this is something I'm going to steal for any e-commerce clients we work with in future'
Keyword demand
Keyword
Volume
Growth
Shopify app
8,100/mo
-33% YoY
Black Friday sales
90,500/mo
-34% YoY
e-commerce bundles
no data
no data
tiered discounts
320/mo
0% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
How This Guy Makes His Entire Year's Revenue in Black Friday WEEK20:37
you can either shop their rated kits which are going to be bundles or you can build your bundle and i' I've been playing around with this so here's like a whole like little web app for Black Friday and the more you add to the bundle the more you save so there's this checkpoint at $99 after which point so there's a checkpoint at $59 for free shipping and there's a checkpoint at $99 which gets you 40% off this is [ __ ] genius in my opinion and this is something I'm going to steal for any e-commerce clients we work with in future