A service or consultancy specializing in designing, developing, and optimizing lead magnets for businesses and individuals, with a focus on audience segmentation and conversion. This would help clients move beyond direct sales pitches to offering valuable, downloadable content that captures leads and builds nurture sequences.
Opportunity8.4
Why now
Many entrepreneurs make the mistake of direct sales on their websites; there's a strong need for lead magnets to attract and nurture an audience before selling. Greg emphasizes its critical role in his own monetization.
Market gap
Many businesses lack effective lead magnets or an understanding of how to use them to segment and nurture their audience, opting for ineffective direct sales approaches.
Someone with expertise in content marketing, conversion optimization, email marketing, and understanding customer journeys.
Scores
Problem
8.0
Feasibility
7.0
Why now
8.0
Go-to-market
7.0
Confidence
9.0
Proof signals
Greg states, 'I'm obsessed with lead magnets' and 'I create multiple lead magnets every single month'.
His lead magnet 'database of startup ideas' attracted 5,000 downloads in 30 days from LinkedIn.
He explicitly states, 'I don't know what I'm going to sell them but at some point I could sell them something and now I have them segmented in convert kit,' demonstrating the power of lead generation.
Keyword demand
Keyword
Volume
Growth
Lead magnet
1,900/mo
-45% YoY
Content marketing
301,000/mo
+309% YoY
Email list building
320/mo
-64% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)11:51