How to Build Hype with Matteo Franceschetti | Where It Happens

This episode features a discussion with Matteo Franceschetti, founder of 8Sleep, about building hype and making sleep aspirational. The hosts also delve into MSCHF's viral marketing strategies and discuss a personal project, 'You Probably Need a Haircut.com,' as an example of rapid, culture-driven product development. They touch upon the importance of authenticity, variant perception, and supply chain challenges. Sponsor reads for Mercury and AppSumo are also included.