A web-based service developed during the COVID-19 quarantine that connected users with virtual barbers via video calls (e.g., FaceTime). The barbers would guide a person in the user's household on how to cut their hair, addressing an immediate cultural need for grooming when physical barbershops were closed.
The specific cultural moment of the COVID-19 quarantine created an urgent, widespread, unmet need for haircuts. No-code tools significantly lowered the barrier to entry and enabled rapid development.
A complete absence of haircutting services during widespread lockdowns; a demonstration of how quickly a culturally-relevant problem can be solved with a simple, no-code approach.
| Keyword | Volume | Growth |
|---|---|---|
| Virtual services | 720/mo | -55% YoY |
| No-code solutions | 170/mo | -46% YoY |
| Viral marketing | 1,300/mo | -46% YoY |
| Cultural trend exploitation | no data | no data |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
april 2020 quarantine... hair was getting long so uh we created like checkout created a website called you probably need a haircut