Source episode

Make $1M+ in 2026 with this Trend (IRL is back)

Greg Isenberg and Jonathan Courtney discuss the massive business opportunity in the 'anti-trend' of IRL (in-real-life) events and physical products. As AI and digital content saturate the market, they argue that creating exclusive, high-ticket, in-person experiences and tangible physical goods offers a powerful moat and premium pricing power.

Ideas2

Extracted startup ideas

High-Ticket Physical Info-ProductsPhysical Product / Info Product · Buyers of digital courses who suffer from…Premium Niche IRL Retreats (The Anti-Trend Event)IRL Event / Mastermind · Members of existing digital communities e…

Original source

Make $1M+ in 2026 with this Trend (IRL is back)Transcript quality: High. Clear audio with accurate capture of the conversation between Greg and Jonathan Courtney.

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