Packaging educational content, courses, or playbooks into premium, heavy, physical binders and boxes instead of digital PDFs. This physical artifact commands a much higher price point and provides a tangible sense of value.
ChatGPT allows anyone to generate a digital course, commoditizing digital knowledge. Physical items provide a tangible anchor of value that cannot be generated with a prompt.
Digital PDFs are heavily pirated (e.g., on Reddit) and rarely read. People crave a physical, curated object that sits on their desk, feels substantial, and actually gets consumed.
| Keyword | Volume | Growth |
|---|---|---|
| Physical info products | no data | no data |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
now that you can essentially generate all of that stuff on chat GBT... the ability to have something curated for you physically in my opinion is becoming more and more valuable