An agency that produces high-fidelity UI/UX 'visions' for specific industries (e.g., 'The Future of Air Travel') without being asked, using these 'magnets' to attract enterprise clients who want to buy the vision.
Traditional RFP processes are slow; clients respond more effectively to 'here is what we already built for you' than 'what do you want us to build?'
Moving from 'Order Taker' to 'Vision Provider.'
| Keyword | Volume | Growth |
|---|---|---|
| spec work | 480/mo | -33% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
18:15 - They would just mock something up that they wanted to work on... once they'd done all that work all the clients would come to them.