Narrative & Mythology Consultancy for Web3 Projects
Offer specialized consulting services or a platform to help Web3 projects, DAOs, and crypto companies define their unique mythology, narrative, and historical record. This service would foster strong community identity and engagement beyond financial incentives, akin to employing a 'historian' and 'chief storyteller' for a brand.
Opportunity4.9
Why now
The Web3 space is maturing beyond initial 'greed-driven' adoption, with a recognized need for sustainable community building, strong identity, and compelling narratives to retain users and foster long-term engagement.
Market gap
A specialized consulting or platform solution that focuses specifically on narrative design, mythology creation, and historical archiving tailored to the unique decentralized, community-driven nature of Web3 projects, beyond generic marketing services.
Business fit
Type
Consulting / Agency / SaaS platform
Target
Web3 founders, community managers, marketing teams at crypto projects and DAOs.
Revenue
Medium to High (consulting fees, tiered packages, retainer models)
Founder
Strong background in marketing, storytelling, anthropology, community management, and deep crypto cultural understanding.
Scores
Problem
6.0
Feasibility
6.0
Why now
8.0
Go-to-market
7.0
Confidence
8.0
Proof signals
Meltem's personal experience as a 'spirit animal' and narrative writer for CoinShares.
Analogy to established entities like sports leagues (Hall of Fame, team history) and traditional companies (Herman Miller's historian) that invest in preserving and leveraging their narrative.
The explicit advice: 'every company every project should employ a historian and like a chief storyteller.'
Recognition that 'what gets people to stay is the community right and it's the stories the mythology it's the experiences.'
Keyword demand
Keyword
Volume
Growth
Web3 narrative
10/mo
0% YoY
crypto mythology
30/mo
-60% YoY
community building Web3
10/mo
-100% YoY
chief storyteller DAO
no data
no data
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Minting Billionaires and the Religion of Bitcoin | Meltem Demirors, CoinShares43:31
every company every project should employ a historian and like a chief storyteller