A centralized hub where consumers manage a profile of their preferences, allergies, and habits, proactively sharing it with hospitality and travel brands. Brands integrate via API to provide hyper-personalized service on a customer's first visit.
Opportunity5.5
Why now
Brands are struggling with the loss of third-party cookies and need 'zero-party data'—information consumers intentionally and proactively share.
Market gap
Current data collection is 'extractive' (brands sucking data out) rather than 'proactive' (users sharing it to improve their own experience).
Business fit
Type
SaaS / API
Target
Hotels, restaurants, airlines, and luxury retail brands.
Revenue
Enterprise SaaS / API usage-based
Founder
Someone with strong enterprise sales experience in hospitality or a deep background in identity/API architecture.
Scores
Problem
7.0
Feasibility
5.0
Why now
8.0
Go-to-market
7.0
Confidence
9.0
Proof signals
Scott Belsky's personal pain point with hotel waste (shampoo bottles).
The universal desire for 'the usual' experience at restaurants.
Hospitality sector's high CAC and need for loyalty drivers.
Keyword demand
Keyword
Volume
Growth
Zero-party data
590/mo
-41% YoY
Hospitality personalization
10/mo
0% YoY
Customer Identity Access Management (CIAM)
10/mo
-75% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
The Next Billion-Dollar SAAS Idea? | Scott Belsky on Where It HappensEpisode source
filling out a profile for ourselves all of our likes and dislikes and everything and proactively opting to share that with every brand