Proactive Personalization Platform for Hospitality (Belsky's Profile)
A platform where consumers proactively create and share a detailed profile of their likes, dislikes, and preferences (e.g., dietary, hotel amenities, drink orders) with hospitality brands (restaurants, hotels, airlines). This enables brands to provide hyper-personalized experiences from the first interaction, and users get better service.
Opportunity6.2
Why now
Consumers increasingly expect personalized experiences (as seen with Instagram ads, knowing names in restaurants), but existing systems force brands to 'suck data' rather than receiving proactively shared preferences. The technology for data sharing and API integration exists.
Market gap
A centralized, consumer-controlled platform for proactively sharing hospitality preferences across multiple brands, rather than each brand independently collecting data.
Business fit
Type
SaaS (B2B2C)
Target
Consumers who desire personalized experiences, and hospitality businesses (restaurants, hotels, airlines) seeking to improve customer retention and service.
Revenue
Million dollar ARR (MVP estimate of $1M ARR with 1000 stores at $100/month)
Founder
Someone with experience in hospitality, SaaS, data management, and community building. A 'human radfar' type.
Scores
Problem
8.0
Feasibility
7.0
Why now
9.0
Go-to-market
8.0
Confidence
10.0
Proof signals
The desire for personalized experiences (knowing name at restaurant, vegetarian preferences on ordering apps, relevant Instagram ads) (0:11:30).
The current struggle for brands to get relevant consumer data (0:17:50).
The 'unlocked' feeling of a local restaurant knowing your 'usual' (0:18:00).
MVP concept outlined: 10-20k users in one city, 1000 businesses paying $100/month for access = $1M ARR (0:19:10).
Discussion of white-labeling the questionnaire for existing booking platforms like Airbnb (0:20:00).
Keyword demand
Keyword
Volume
Growth
hospitality tech
480/mo
-33% YoY
customer personalization
110/mo
-67% YoY
data sharing platform
90/mo
-55% YoY
B2B2C SaaS
20/mo
-33% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Forecasting the Future of Tech with Scott Belsky | Where It Happens0:15:35
I've been um growing and hopefully i'll find some founder that's tackling this and wants help but is the idea of us you know as consumers filling out a profile for ourselves all of our likes and dislikes and everything and proactively opting to share that with every brand and restaurant and hotel and airline that we ever come in contact with (0:15:35)