A content-driven business focused on building a highly engaged community within a specific, 'boring' industry through informal, entertaining, and highly relevant daily content (e.g., memes, dad jokes) delivered via email. The long-term strategy is to build trust and an audience for future monetization through related software or services.
The low cost of content creation and distribution (email) combined with an unmet need for authentic, engaging content and community within specific, often overlooked industries. Builds a powerful trust asset for future ventures.
A lack of informal, daily, and highly relatable content that builds a sense of community and inside humor for professionals in niche industries, particularly those not traditionally targeted by digital marketers.
| Keyword | Volume | Growth |
|---|---|---|
| niche newsletter | 30/mo | +100% YoY |
| community building | 8,100/mo | -18% YoY |
| email marketing | 22,200/mo | +173% YoY |
| vertical marketing | 2,900/mo | +24% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Greg: I bet you a lot of those companies aren't doing that well so it's all industry dependent and I bet you like if you ask me if you put me in a corner and you're like Greg how do I get the 1 million people who work in machine shops and onto like a newsletter what I would do is I would do like a daily funny Machine Shop Meme email where you just are like it's like inside jokes like you hire you hire someone who works in a machine shop in like De Moine Iowa and you're like hey like the dad joke of the day yeah pretty much yeah and then you have all these people Advocates and it's like oh by the way I'm like I sell this software and then you know you you start building up multiple pieces of software and before you know it you know the lifeblood of your of your — software is this newsletter