A payment platform or feature that allows creators to offer digital products (e.g., spreadsheets, templates, guides) for free or a nominal upfront fee, and then prompt users to pay what they want *after* they have experienced the value. This leverages goodwill and perceived value for monetization.
The 'pay what you want is the new bad to cart' in the creator world, leveraging community goodwill and 'whales' for monetization; current tools lack robust post-consumption payment options.
'Not a good easy way to do the payment after the fact.' Stripe offers PWYW but not recurring; there's a need for a seamless, delayed payment prompt.
| Keyword | Volume | Growth |
|---|---|---|
| pay what you want | 390/mo | 0% YoY |
| creator monetization | 210/mo | -77% YoY |
| digital products | 9,900/mo | -33% YoY |
| value-based pricing | 2,400/mo | -19% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
what I wanted was get it for free and then pay what you want after because I want it's hard when you're giving someone something that they don't know what the experience is like to get them to even know what it would be worth