A rapidly launched (24-hour build) online tool during the COVID-19 pandemic that connected Brooklyn barbers with individuals desperate for haircuts, offering virtual coaching on DIY hair cutting. Its humorous and timely name contributed to massive viral attention.
Opportunity7.7
Why now
The unique and unprecedented global context of the COVID-19 pandemic and associated lockdowns, creating an immediate, widespread, and specific problem.
Market gap
A temporary but critical need for remote haircut solutions and guidance during a period of widespread salon closures.
Business fit
Type
Service marketplace / Coaching platform
Target
Individuals in lockdown needing haircuts and barbers seeking remote work/coaching opportunities.
Revenue
Unknown, but generated 'millions and millions of visits to the website', indicating significant user engagement and potential for monetization during its relevant period.
Founder
Someone highly adaptable, with a strong sense of humor, capable of rapid development, and keen on leveraging current events for viral marketing.
Scores
Problem
10.0
Feasibility
8.0
Why now
10.0
Go-to-market
10.0
Confidence
9.0
Proof signals
Generated millions of website visits.
Picked up by major media like Good Morning America.
Keyword demand
Keyword
Volume
Growth
COVID Haircut
70/mo
-22% YoY
DIY Haircut
1,900/mo
0% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
The only startup naming guide you’ll ever need: my proven framework6:46
24 hours I launched this thing called you probably need a haircut and it was basically a tool that connected barbers in Brooklyn to people who needed haircuts