A platform for B2B entrepreneurs, executives, and content creators to share, discover, and review their software and agency stacks. It integrates affiliate marketing, allowing creators to monetize their recommendations and the platform to streamline affiliate deals.
Opportunity8.2
Why now
G2's model is 'inherently broken' due to sponsored content; 'the average deal size [in B2B software] is 250k is the right market' (compared to Mr. Beast's YouTube views). 'Absolute pain in the ass to set up all these affiliate deals' for creators.
Market gap
A trusted, curated, and easily monetizable platform for B2B software and agency stack recommendations, designed specifically for the B2B creator and executive audience.
Business fit
Type
Platform, SaaS, Marketplace (for recommendations)
Target
B2B entrepreneurs, executives, and content creators seeking credible software/agency recommendations and a streamlined way to monetize their expertise through affiliate partnerships.
Revenue
Very High (Significant affiliate commissions, potential premium features)
Founder
Experience in B2B SaaS, affiliate marketing, or creator economy platforms.
Scores
Problem
8.0
Feasibility
7.0
Why now
9.0
Go-to-market
8.0
Confidence
9.0
Proof signals
Success of Kit.co model (for consumer gear).
Anecdote of entrepreneur making $40k/month from a Google Doc of his software stack.
The 'pain point' of manually setting up affiliate deals.
Keyword demand
Keyword
Volume
Growth
B2B
33,100/mo
-18% YoY
software
368,000/mo
0% YoY
tech stack
6,600/mo
-33% YoY
affiliate marketing
60,500/mo
+49% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas37:26
combine kit. Co and G2 what if there was a place where entrepreneurs and Executives cre can create their software stack where they list out all of the tools they use to run their business or their part of their business they can review the tool they can provide some notes so there's Nuance so people can understand like is this right for me in the context of my business