Platforms and services that enable fractional ownership and investment in alternative assets (e.g., physical collectibles like cars, art, real estate, or digital assets like NFTs) beyond traditional stocks and bonds, making high-value assets accessible to more investors.
The unbundling of traditional investment vehicles (like the S&P 500), the rise of NFTs familiarizing people with digital ownership, government money printing driving search for returns, and a general democratization of investing.
Traditional investment vehicles are limited, and high-value alternative assets are inaccessible to the average investor. A gap exists for regulated, user-friendly platforms that allow fractional ownership.
| Keyword | Volume | Growth |
|---|---|---|
| Fractional ownership | 1,600/mo | -38% YoY |
| Alternative assets | 880/mo | -12% YoY |
| NFT investing | 170/mo | -35% YoY |
| Web3 finance | 40/mo | -86% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
rally road which is a really cool business that's fractionalizing investing in everything opening up this huge opportunity for this investing class