An agency specializing in helping companies leverage short-form organic content by providing consulting, content editing, and recruiting suitable creators from a proprietary database to build and manage their in-house content arms.
Opportunity6.3
Why now
Shift of consumer attention to short-form platforms; brands need to act more like human beings to connect with audiences; difficulty for companies to find and integrate authentic creators.
Market gap
Lack of specialized agencies that deeply understand organic short-form content, platform context, and have a direct pipeline to authentic creators for brand integration.
Business fit
Type
Agency
Target
CPG, health, better-for-you, impact-driven brands, and larger companies (Nissan, Sketchers) looking to build an authentic presence on short-form platforms.
Revenue
High, multi-million dollar agency potential
Founder
Experienced content strategists, agency operators, and those with strong creator networks.
Scores
Problem
9.0
Feasibility
7.0
Why now
9.0
Go-to-market
7.0
Confidence
10.0
Proof signals
Working with big brands (Nissan, Sketchers, Best Western) and smaller CPGs (Super Coffee, Poppy, Belly Welly, Almond Cow).
Database of 7000 creators willing to work with companies.
Midday Squares success as a content-driven brand.
Keyword demand
Keyword
Volume
Growth
short-form content strategy
10/mo
0% YoY
TikTok marketing agency
720/mo
-56% YoY
creator economy talent
no data
no data
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
The Ultimate TikTok Guide by JT Barnett: From Beginner to Stardom20:01
we're all things content but the things that we specialize in is short form organic