The idea is to brand oneself as an expert or 'sommelier' for a niche product or service that requires curation and expertise. The specific example given is a 'Sleep Sommelier,' who would analyze sleep patterns and provide personalized coaching or recommendations for improving sleep.
Opportunity6.6
Why now
Rising trend of niche expertise and personal branding on social media, increasing demand for personalized wellness and product curation.
Market gap
Lack of recognized, branded 'sommeliers' for many niche products/services, particularly for adult sleep coaching.
Business fit
Type
Consulting/Coaching/Personal Brand
Target
Individuals seeking expert guidance in specific niches (e.g., those with sleep issues, enthusiasts of specific products).