Reframing and monetizing an existing water directory (live-oasis.com) by un-paywalling the core data to build SEO, then expanding into a 'directory of clean' products/services. Monetization would come from backend services like affiliate sales for filters, lead generation for water testing/softening systems, or selling leads to premium water delivery services.
Opportunity7.8
Why now
Strong and growing trend around 'clean' living and products ('clean is our generation's version of low fat'), increased awareness of toxins/microplastics in water.
Market gap
A comprehensive, un-paywalled, and well-marketed 'directory of clean' that seamlessly connects information to high-value solutions.
it's a directory of water so I just I pulled up the website do you know what's in your water 90% of your water contains toxins microplastics and other contaminants